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This week the information that the 72-years-old Spanish politician Celia Villalobos was founding her personal esports group excited and baffled the esports world, but it surely seems that the “basis” of the group Display screen Wolves was really a viral advertising marketing campaign by the eyewear model Multiópticas to lift consciousness on a problem it calls “display air pollution.”
Multiópticas is now making out there content material on the Display screen Wolves web site concerning how folks, usually, are spending rather more time trying into screens and the way it may be dangerous for the eyes. In its predominant graphic piece on the web site, it reads “as a result of gaming doesn’t comment years, the hours on the display do. For accountable use of screens.”
The model then reveals its merchandise, which makes use of the picture of Villalobos to speak that each the “display intoxication” and its merchandise can match folks of many various ages. The selection of Villalobos as a promoter is probably going as a result of the truth that she went viral when noticed taking part in Sweet Crush throughout an official session of Congress in 2015 when she was a congresswoman.
As one accesses the Display screen Wolves web site, a message makes it clear that “this group doesn’t exist.” The Esports Observer reached out to Villalobos and Multiópticas a number of instances however didn’t obtain a response from both as of this writing.
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