Who is Samantha Samsung, the currently popular online character?

Samsung is within the information for an surprising motive — everybody needs to smooch a brand new mascot character that was created for the model. A design agency named Lightfarm created these photographs with a advertising and marketing firm owned by Samsung, however the remaining product was by no means included into any sort of marketing campaign. As a substitute, the photographs had been saved on the Lightfarm site for some time till the corporate deleted the submit.

Now Samantha Samsung lives on, due to a sudden burst of recognition over the lengthy weekend. She’s a bright-eyed, perky woman who likes jamming to tunes on her Samsung cellphone, looking apps, and texting associates. She’s additionally the brand new love curiosity of seemingly the complete web, which turned enamored along with her in a single day.

By means of the lengthy weekend, the web created a bunch of Samsung content material. A lot of it isn’t secure for work; the “rule34” subreddit is totally flooded with smutty Samantha content material. She’s additionally taking off on TikTok. It’s a genuinely interesting character mannequin, like a Persona character run by way of a Pixar design, so it’s not an entire shock that she’s widespread.

Samsung already has a Siri and Alexa equal; their telephones come outfitted with Bixby. It’s doable that Samantha is taking off as a result of we by no means really need to reside along with her, or see her trotted out for infinite viral advertising and marketing campaigns. We are going to by no means have to inform Samantha Samsung “Silence, model,” and she’s going to by no means pop up with some notice out of your cellphone. Or perhaps it’s simply one other case of the web changing into all of a sudden obsessive about a feminine character to the purpose the place it dominates the zeitgeist — it wouldn’t be the primary time.