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Esports Leisure Group (EEG) has been named the official esports event supplier of NHL ice hockey organisation The New York Rangers, owned by Madison Sq. Backyard Sports activities Corp (MSG Sports activities).
As a part of the deal, EEG will function three New York Rangers-themed esports tournaments, using its Esports Gaming League model and platform.
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In response to the discharge, the partnership is about to begin on July 1st.
Dan Fleeter, Vice President, Enterprise Operations, MSG Sports activities, commented: “Over the previous couple of years, we’ve hosted dozens of novice esports tournaments with our esports group CLG, which have been extremely properly obtained and we will’t wait to develop on this with the Rangers.
“We look ahead to an extended and mutually rewarding relationship with EEG and imagine this can be a great alternative to have interaction with an viewers concerned with hockey and gaming.”
Furthermore, EEG will collaborate with the workforce to create video content material selling these tournaments throughout all Rangers’s digital platforms. Every event will reportedly characteristic varied prizes, together with Rangers merchandise and memorabilia.
Grant Johnson, CEO of Esports Leisure Group, stated: “We’re thrilled to welcome one other main skilled sports activities workforce to our event platform. We look ahead to working with the Rangers as they prolong their model into the quickly rising world of esports.”
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EEG has beforehand partnered with different well-known sports activities organisations, corresponding to Denver Broncos, LA Kings and LA Galaxy, and New England Patriots.
Magnus Leppäniemi, President of Esports at Esports Leisure Group, added: “We’re shortly turning into the trade customary event platform for skilled sports activities, as groups acknowledge the power of our platform and its skill to fulfill the demanding wants of large-scale deployments. We look ahead to serving to the Rangers obtain their targets on this thrilling new enviornment.”
Esports Insider says: One other large deal by Esports Leisure Group, whose rising portfolio continues to fill with conventional sports activities organisations, amongst different belongings. Based mostly on that, EEG appears to be invested in bridging these sectors by extending conventional sports activities manufacturers into esports.
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