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ESL Gaming has entered right into a strategic partnership with Monster Power that extends the power drink’s involvement to incorporate 18 tournaments worldwide in addition to the brand new CS:GO HUB.
Monster Power has been an lively accomplice of Dreamhack since 2014. Now that Dreamhack has merged with ESL, Monster Power will develop its assist to incorporate ESL Professional Tour CS:GO occasions together with Intel Excessive Masters, the ESL Professional League, DreamHack Open, and ESEA Premier along with ESL Gaming’s Dota 2 properties, ESL One and DreamLeague Dota 2 leagues.
Picture credit score: ESL Gaming
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CS:GO HUD is an analytics platform designed to assist gamers and groups analyse in-game efficiency. ESL known as it ‘probably the most vital structure redesign’ for the reason that authentic HUD launched in 2018. The all-new CS:GO HUD platform will debut at IEM Cologne on July sixth.
ESL Gaming Co-CEO Craig Levine commented: “We’re thrilled to welcome Monster Power to the bigger ESL Gaming household, persevering with their dedication to being one of many largest supporters of the gaming and esports group. With ESL and DreamHack offering a number of the largest and greatest esports competitions and occasions on the earth, our collaboration will play a big position in fulfilling our imaginative and prescient of making a world the place anybody could be any person.”
It’s a giant 12 months for ESL Gaming. Along with the Dreamhack merger and new HUD, the organisation will reveal a brand new model of the IEM Cologne Trophy — ‘The Chalice’ — in July.
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Monster Power CMO Dan McHugh added: “What began as a brand new and thrilling partnership between DreamHack and Monster Power in 2014 has since developed into one of many longest and most profitable partnerships throughout the esports and gaming trade.
“Not solely have we enabled top-tier DreamHack esports tournaments, however we have now additionally been an integral a part of their festivals all through the world with thrilling on-site activations which have gathered followers of all ages and backgrounds. We sit up for rising our relationship even additional with ESL Gaming and being part of the way forward for esports throughout the globe.”
Esports Insider says: Monster was an early adopter of esports sponsorships and maintains a formidable 10-year partnership with Evil Geniuses along with offers with Fnatic and Crew Liquid. Power drinks are a well-liked industrial class amongst esports sponsors, with everybody from Coca-Cola to brand-new corporations getting concerned.
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