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On-line eyewear retailer Zenni has introduced New York Subliners Name of Responsibility participant James ‘Clayster’ Eubanks as its newest model ambassador.
As part of his position, Eubanks will likely be featured throughout the model’s advertising and marketing campaigns and digital content material, together with selling Zenni’s Blokz blue-blocker lenses.
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As part of the collaboration, Eubanks helped to curate a group of eight informal to aggressive frames for the model’s gaming eyewear vary.
Eubanks commented: “I’ve worn glasses most of my life, so when Zenni approached me to affix forces, it was a no brainer.
“I’m actually proud to associate with them to truly curate a group of eyewear that I wish to put on and shield my eyes on the identical time. I really feel assured I may be centered on my sport with Zenni with a watch on profitable a fourth championship with my teammates.”
The gathering is on the market at Zenni’s on-line retailer and retails from $29.95 (~£21.91) to $49.95 (~£36.55).
Moreover, the eyewear model additionally unveiled its Name of Responsibility League signature eyewear assortment which options 36 group kinds representing the 12 Name of Responsibility League groups.
Sean Pate, Zenni’s Model Advertising and Communications Officer, acknowledged: “It’s a thrill to welcome Clayster who joins gaming fanatics like San Francisco 49er George Kittle, who owns his personal customized Zenni assortment to help trendy eye well being.
“We’ve labored onerous with Clayster and the Name of Responsibility League to deliver this whole assortment of eyewear to the followers globally and look ahead to their suggestions to ship that eyewear for everybody.”
Every body within the assortment is bundled with a Name of Responsibility League or group branded protecting case and fabric and retails at $33.95 (~£24.84).
Zenni and the Name of Responsibility League additionally launched an Instagram filter ‘@CODLeague’ for followers to strive on the branded pairs nearly.
RELATED: Zenni unveiled as official eyewear associate of the Name of Responsibility League
Followers who comply with Zenni on Twitter or Instagram by the Name of Responsibility League Stage V Main on August 1st can even have an opportunity to win $100 (~£73.18) Zenni present playing cards.
Esports Insider says: Partnering with the Name of Responsibility League was a wonderful alternative by Zenni to start with, and a follow-up CDL-themed eyewear collaboration with one of many league’s gamers reveals the model’s data of the market. Provided that Name of Responsibility is thought for the loyalty of its communities, this thoroughly-picked collaboration is prone to have fruitful outcomes.
ESI’s 2021 Occasions Calendar
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