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Amid the continuing allegations in opposition to magnificence guru James Charles, YouTube eliminated him from his unique present ‘Immediate Influencer’ — and now, the platform appears to have discovered a shocking alternative.
Charles’ Immediate Influencer initially debuted to optimistic evaluations. The sequence tasked individuals with competing in opposition to one another (a la America’s Subsequent High Mannequin) to turn out to be the web’s subsequent beauty-centric influencer powerhouse.
Difficult the creators with crafting an ideal apology video and even forcing them to get artistic with their on a regular basis magnificence routines, it appeared that the present would stay centered on the wonder aspect of the web — however that is set to alter very quickly.
After Charles’ exit from the present amidst a number of allegations of grooming younger followers, YouTube has chosen uber-popular content material creator and artist ZHC to switch the make-up mogul as host for Season 2.
This time, it seems that the YouTube Authentic sequence is about to deal with artistry of a distinct variety, as ZHC is finest identified for customizing luxurious merchandise with beautiful art work, which he then presents to among the platform’s hottest creators.
Season 2 of Immediate Influencer, which can be filmed in Los Angeles, will put rivals’ creative skills to the take a look at in a sequence of high-scale challenges — just some of which embody duties like a “10-hour portray endurance problem” and a collaboration to make the most effective video alongside one other prime creator.
“I’m tremendous excited to host Season 2 of ‘Immediate Influencer,’” HC mentioned in an interview with Selection. “I’m so grateful for this large alternative given to me by YouTube to pay it ahead to different up-and-coming artists. I can’t wait to indicate everybody our first YouTube originals present!”
The present is slated to air on a weekly foundation free of charge on ZHC’s YouTube channel, and can air later in 2021.
That’s not all; the successful influencer will obtain a hefty money prize of $100,000 (in addition to getting an enormous enhance for their very own content material from their time on the present).
Casting has formally kicked off as of April 15 — so in the event you’re trying to get in on the motion, apply at this hyperlink, offered you’re 18 or older and stay in the US.
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