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Asus have made some superb Android gadgets through the years although they continue to be very a lot a distinct segment model round this neck of the woods. Oddly, western Europeans have largely ignored their Republic of Gaming line of smartphones regardless of the PC ROG gear being a lot cherished (and purchased) within the area. However those that have taken the leap to an Asus smartphone have tended to like the {hardware} and expertise. Their newest stab on the flagship market, Asus ZenFone 7 Professional, is an earnest try and woo a wider viewers whereas sustaining the quirky outsider vibe that has earned them a cult following.
Artwork of Zen
The design is exclusive and doesn’t observe many present traits. It’s nonetheless a flat slab but it surely’s not frosted. The display screen is large but it surely’s flat. The curves that stretch from its edges to its rear attain its symmetric digicam module resting place versus the sharper traces of different gadgets.

The Gorilla Glass rear glass panel is infused with a 3D-like iridescence. The darkish color scheme glistens inexperienced in what Asus name ‘Aurora Black’. Nevertheless, the inexperienced glistening isn’t overbearing. Actually, ZenFone 7 Professional is an alluring and mysterious from average distance.
The show is highlighted by a skinny, frivolously frosted aluminium beveled edge the place the display screen meets the chassis. This beveling can also be current across the mono speaker. These particulars give Asus ZenFone 7 Professional its ultimate premium touches to tie up the look. That show framing additionally serves break up the plastic-looking-but-definitely-aluminium matte black body.
The digicam module, whereas not an eyesore, is to not the identical visible normal. The plastic above the module say ‘Flip Digicam’ in faint lettering and simply doesn’t look good even when its’ laborious to really see. Although it have to be mentioned that ZenFone 7 Professional’s lenses and their encompass do have a lovely symmetry.
Type Issue
At 9.6mm thick, Asus ZenFone 7 Professional is comparatively cumbersome. At 230g, it’s additionally a heavy system. Whereas it might pressure the pocket somewhat greater than different gadgets of its screen-size, it does really feel magnificent within the hand. There’s a sure sense of safety that comes with gadgets this dense.

What feels much less safe is ZenFone 7 Professional’s lack of IP ranking and even strategies of water-resistance. I’m struggling to consider premium gadgets from main manufacturers that lacked some water-resistance. OPPO Reno 4 Professional lacked a ranking however OPPO maintained the system nonetheless had rudimentary splash safety.
Full Display screen
Asus ZenFone 7 Professional’s 6.67″ AMOLED show doesn’t match the easiest. At 1,800 x 2,400, it’s not the sharpest. At 700 nits, it’s not the brightest, at 90Hz, it’s not the smoothest. It’s a balanced display screen, although – content material appears to be like beautiful. ZenFone 7 Professional’s show has distinction, color and sharpness that readily present the system’s premium standing.

And that 90Hz referesh charge can be utilized completely, a function that only a few gadgets can boast. Asus ZenFone 7 Professional provides customers a silky clean expertise even when they’re simply scrolling a menu.
Transferring Image
The three lens set-up, like the remainder of the system, is an all-rounder. Like ZenFone 7 Professional’s show, it doesn’t match the easiest in anyone space however isn’t left too missing in opposition to its price-mates.
The 64MP most important sensor is provided with an optical picture stabilisation that performs excellently. The 8MP telephoto lens has totally optical zoom out to 3x whereas its hybrid zoom efficiency is powerful till about 10x however maxes out at 12x. The third and ultimate lens snaps at 12MP and is of the almost-standard ultrawide selection.

ZenFone 7 Professional leverages AI scene detection to supply wonderful from-the-pocket photographs. Night time mode, macro, numerous scenes and the opposite frequent picture methods you anticipate from high-end gadgets are right here and work flawlessly.
Moreover, I used to be shocked by the depth of the digicam’s Professional mode. Its degree of granularity and customisability appeared uncommon for a tool that didn’t sing about its wealth of superior choices for seasoned photographers.
The Flip Sides
Asus ZenFone 7 Professional’s total digicam module might be rotated by way of 185 or so levels. The additional few levels do make it barely snug to snap selfies although it appears to be like odd at first. The module might be stopped at any level alongside its vary of movement so the system might be use to take restricted hands-free photographs although we wouldn’t advise laying the system on its display screen too usually.
The automated panorama function is a artistic use of the flip cam. Customers can snap a panoramic sweeping whereas holding the system nonetheless with the motorised digicam module sweeping and snapping for you.

Selfie cams have come a good distance so the picture and video positive factors of getting your full digicam suite obtainable aren’t as nice lately. However eradicating notches from the display screen and providing unbelievable screen-to-body ratios is each bit as cool because it sounds. ZenFone 7 Professional’s show, whereas already greater than passable, stands out because of the dearth of interruption.
Nevertheless, there’s one downside. The 2 or three seconds the digicam takes to flip to selfie mode can really feel like a very long time. When a ‘fleeting second selfie’ is so as, these few seconds might be essential. After all, this isn’t a typical incidence so you’ll benefit from the purity of that display screen way more usually.
Rounded, Rotating
Asus ZenFone 7 Professional positive factors a lot from its highly effective chipset, attention-grabbing visible design and eye-pleasing show.
In sure situations, the highest tier of smartphone snappers will make their superiority rely however ZenFone 7 Professional handles all kinds of photographs admirably.
The flip cam doesn’t supply the revolutionary selfie high quality we had hoped however its implementation doesn’t take a lot away both. The delay in snapping selfies is about the one speedy draw back. A few of you might have long-term considerations over the additional shifting components however the total construct high quality would give me confidence it would final.
At round €859/£749 SIM-free, ZenFone 7 undercuts the ‘Professional’ fashions it’s competing with within the premium phablet market and presents a compelling possibility.
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