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It isn’t unusual for phrases to tackle totally different meanings on social media, however “Jordan,” the most recent “inside joke” on TikTok, has divided customers.
With TikTok being certainly one of 2020’s breakout apps, it isn’t stunning that the platform has, in some methods, created a language of its personal. Nevertheless, whereas customers are used to lingo reminiscent of FYP, POV and PFP, TikTokers all around the world have been puzzled on Friday, April 2 as individuals saved commenting “Jordan” in response to movies on TikTok.
Why are individuals saying “Jordan” on TikTok?
TikToker Jordan Da Boo wished to popularize the phrase “Jordan” on the app as a part of what he calls “the largest inside joke on social media.” In a now-deleted TikTok, Da Boo mentioned through subtitles: “As an alternative of utilizing the n-word, use the phrase ‘Jordan.’”
Nevertheless, because the time period continued to realize traction, the true which means behind the phrase “Jordan” was revealed, which led to Da Boo importing a second (additionally now-deleted) TikTok the place he complained of individuals “ruining the joke”.
“How have individuals managed to spoil the within joke already?” he requested through captions within the video. “It hasn’t even been 24 hours but.”
Most TikTok customers, particularly these from BIPOC backgrounds, weren’t impressed with the joke. Whereas one TikTok person remarked that “white individuals ruined it,” others felt that the blame lied with Da Boo. One person mentioned that he “ought to’ve identified that it was going to prove like this” whereas one other warned him that this “inside joke” may injury his profession.
Together with the video’s deletion, the feedback have been scrubbed too.
Who’s Jordan Da Boo?
Jordan Da Boo is a verified TikToker who’s shortly rising in recognition on the app. The 17-year previous, whose actual identify is Jordan Owens, has practically 900k followers, whereas his movies have amassed 33.4 million likes in whole.
He’s largely identified for comedy skits and lip sync movies on his TikTok. Thus far, it stays unclear what is going to occur to the “Jordan” inside joke and if it has actually died off.
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