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Activision Blizzard and on-line eyewear retailer Zenni have introduced a multi-year partnership that can see the retailer change into an official companion of the Name of Obligation League (CDL).
The deal will see Zenni named because the presenting companion for the Stage Two Main, which begins on April seventh, and the 2022 Kickoff Traditional.
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Alongside being the only presenting companion for 2 vital tournaments within the CDL calendar, a variety of integrations will happen. This contains CDL casters carrying Zenni eyewear throughout broadcasts and an authentic content material collection with knowledgeable participant that has but to be revealed. The retailer may also be named because the competitors’s official eyewear companion.
Sean Pate, Model Advertising and marketing and Communications Officer at Zenni, spoke on the deal in a launch: “Name of Obligation esports has a wealthy historical past, and we’re thrilled to be working with the Name of Obligation League to share the worth of our Blokz expertise with their viewers by 2021 and past.”
“We’ve discovered a lot concerning the esports business over the previous few years by our nice companions and persevering with to put money into the gaming business has change into a serious precedence for our enterprise. This new relationship with a family title within the area, ought to cement our dedication to esports general.”
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Zenni joins the likes of ASTRO Gaming, SCUF Gaming, vitality drink model MTN DEW AMP GAME FUEL, and monetary service group United Providers Vehicle Affiliation as a member of the CDL’s ever-expanding roster of companions.
Jack Harari, Vice President of International Partnerships at Activision Esports, additionally commented on the partnership: “We imagine the Zenni product line will resonate strongly with our passionate group. We stay up for working carefully with Zenni for years to come back, kicking off with Zenni because the presenting sponsor for Name of Obligation Main II, which is able to showcase for followers the fruits of a few of the best motion we’ve ever seen within the Name of Obligation League.”
Esports Insider says: Eyewear manufacturers getting into the esports business is a logical step contemplating the significance of imaginative and prescient for skilled gamers. Zenni instantly becoming a member of forces with the Name of Obligation League, one of many largest franchised leagues in esports, is an actual assertion of intent and one that appears to show fruitful for all events concerned.
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