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Esports organisation Workforce Liquid has signed Dutch DJ and music producer Ruben de Ronde as its newest model ambassador.
Workforce Liquid beforehand collaborated with de Ronde throughout Liquid+’s launch stream in January this yr.
RELATED: Workforce Liquid broadcasts multi-year take care of IMC
de Ronde turns into the second high-profile movie star to affix forces with Workforce Liquid as a model ambassador in 2021, becoming a member of former WNBA champion Aerial Powers, who was introduced in January.
Furthermore, the appointment marks a continuation of Workforce Liquid’s different music-related collaborations. These included partnerships with EDM music label Armada Music and pop-rock band Anamanaguchi.
Concerning the announcement, de Ronde informed Esports Insider: “Being an lively gamer and follower of a number of streamers, I seen whereas hanging out in Twitch chats that there have been typically people who recognised my title. They appeared to be stunned that I’ve such a ardour for gaming, and being a part of gaming communities. That made me realise that the esports and gaming communities have a large overlap with music followers, particularly within the style that I produce and DJ.”
RELATED: Workforce Liquid strikes partnership with Bud Mild
Regardless of solely being in April, Workforce Liquid has been pretty busy following the launch of Liquid+. As of this writing, the organisation has secured partnerships with IMC, Bud Mild and Naruto, amongst others.
“I’ve been a TL fan for some time, and admire the mixture of a aggressive environment with a family-feel.” de Runde added. “I’m trying ahead to creating extra musical content material with Workforce Liquid and introducing extra individuals to the Workforce Liquid model.”
Esports Insider says: Contemplating Ruben de Ronde has beforehand collaborated with Workforce Liquid, it’s no shock to see the DJ and organisation develop on its already current relationship. It’ll be fascinating to see precisely what musical content material de Ronde will launch with Workforce Liquid.
Signal as much as our ESI Dispatch Publication
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