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Brazilian esports group LOUD, identified for its content material manufacturing that breaks information throughout platforms, has formally entered the music enterprise by means of the signing of Brazilian rapper Gustavo “GUXTA” Souza. The 19-year-old artist has already labored with LOUD influencers on different audiovisual productions that generated greater than 50M views on YouTube.
LOUD advised The Esports Observer in 2020 of its plans to put money into the music enterprise. The corporate has its personal recording construction and has been producing songs since final yr, however Souza is the primary musician formally signed by the corporate. LOUD additionally counts Bruna Alvarenga on its workforce. Alvarenga is a director targeted on music tasks and broadcasts by the group.
Souza makes a speciality of lure songs, a music style on which LOUD relied whereas constructing its id. In keeping with the group, Brazil is simply beginning to devour this type of music. Expectations are that signing Souza will strengthen the hyperlink between the music and gaming fronts.
LOUD is these days probably the most distinguished esports organizations in Brazil, not just for its content material creation technique but additionally for being a part of two of the principle competitions within the nation, the Brazilian Free Hearth League (LBFF), and the Brazilian League of Legends Championship (CBLOL).
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