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Australian esports organisation The Chiefs Esports Membership has introduced a partnership with gaming chair producer AndaSeat.
On account of the partnership, AndaSeat will present The Chiefs’ gamers with its gaming chairs. In keeping with the discharge, the chairs will even be utilised in activations hosted by the Australian organisation all year long.
RELATED: The Chiefs Esports Membership welcomes Ben Dixon to its Board of Administrators
Nick Bobir, CEO of The Chiefs, commented: “AndaSeat are a significant participant within the international gaming chair market, trusted by a few of the largest groups on the earth.”
This isn’t AndaSeat’s first foray into esports, with the chair producer collaborating with UK organisation Fnatic in Could 2020. The partnership noticed Fnatic launch a limited-edition chair the next month, which was obtainable to buy.
2021 has already been a fruitful 12 months for The Chiefs. In February, the organisation secured $2.15m AUD (~£1.2m) in funding from SQID Applied sciences. Earlier this month, the esports organisation additionally introduced an extension of its partnership with peripherals agency HyperX.
RELATED: The Chiefs Esports Membership receives $2.15m SQID funding
AndaSeat joins the likes of Marvel, Menulog, L’Oréal, and Purple Bull, amongst others, as companions of the organisation.
Bobir continued: “As quickly as we heard they (AndaSeat) have been coming to Australia and had the collaboration with Marvel popping out, we knew this was the right likelihood to create a singular partnership. We’re wanting ahead to working collectively on upcoming activations and permitting our gamers to compete in consolation.”
Esports Insider says: The Chiefs proceed to bolster its business portfolio with the addition of AndaSeat and it’ll be fascinating to see how the chair producer will likely be built-in into the esports organisation’s branding. General, The Chiefs’ business development, alongside ORDER’s introduced funding earlier this month, showcases the event of esports in Oceania.
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