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Whereas we’re used to issues like studios being purchased and paid for as a part of Epic’s Fortnite-fuelled campaign in opposition to firms like Apple and Valve, the corporate spent the weekend shopping for one thing just a little extra surprising: ArtStation, a website that anybody who has ever learn our Wonderful Artwork characteristic can be greater than accustomed to.
After the demise of CGHub again in 2014, ArtStation emerged as mainly the website for anybody working professionally within the leisure enterprise. So if an artist labored in video video games, it was nearly a certainty they maintained a portfolio on ArtStation, which is why nearly each Wonderful Artwork put up would include a hyperlink to the positioning.
So what does the sale really imply? For artists, as you’d anticipate given Epic’s developer-friendly charges elsewhere, they stand to make much more cash on the positioning by way of an enormous discount in vendor charges (ArtStation has a industrial aspect the place people can promote issues like tutorial movies and photograph reference packs), whereas ArtStation’s in-house instructional movies are going to be free for the remainder of 2021 as effectively.
For Epic, they’re going to be leveraging the positioning’s recognition and construction to do much more Unreal Engine-related stuff, whereas for everybody else, ArtStation goes to “proceed to function as an independently branded platform”, which means for many artists the look and performance of the positioning will, for now no less than, stay precisely the identical.
There’s extra on the acquisition right here.
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