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e.l.f. Cosmetics will formally launch a Twitch channel and a brand new initiative geared toward empowering and supporting feminine avid gamers known as “e.l.f. You” on Sunday.
The cosmetics firm will host a launch occasion for each its Twitch channel and the brand new initiative with the assistance of streamers Autumn Rhodes, Australian Fortnite and selection streamer Kathleen “Loserfruit” Belsten and Group Liquid’s Fasffy, the duo of Sophie Hawley-Weld and Tucker Halpern, DJ and Twitch persona Julienne By, Elite Day by day Fashion Editor Theresa Massony, and e.l.f.’s International Make-up Artist Anna Bynum.
The main focus of this launch occasion is to advertise the brand new initiative. As a part of e.l.f. You, it can host a “Sport Up” contest on TikTok Might 9 – June 6 that can problem members to point out “how they turn out to be stream-ready with their distinctive make-up seems.”
Seven winners can be chosen, with every receiving gear and assist together with a 4K professional webcam, a broadcasting microphone, e.l.f. merchandise, a stream with Loserfruit on e.l.f.’s Twitch channel, and the chance to host a stream.
LiveCraft and eGEN eSports labored with e.l.f. to attach the corporate with Twitch content material creators like Loserfruit and to develop and implement content material and advertising methods, and initiatives like e.l.f You that assist feminine avid gamers.
The launch occasion will happen Sunday on twitch.television/elfyou at 7:30 p.m. EST.
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