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Livestreaming platform Twitch will grow to be a part of NBC’s Olympic content material and protection plan in a brand new partnership. Twitch will produce reside content material within the lead as much as the video games and all through the occasion. In accordance with a launch, the partnership will emphasize “distinctive programming tailor-made to the Twitch group, together with spotlight studio exhibits, game-ified pre-Olympic activations, Olympic athlete interviews and Olympic-themed gaming competitions.”
A part of this programming will embrace the creation of a number of interactive options. For instance, within the week previous to the opening ceremony, Twitch streamers and their audiences will hold a digital torch operating by way of their engagement.
The NBC Olympics channel on Twitch will host a number of content material sequence all through the video games together with a highlights present, streamer competitions, and reside Q&As with Olympic athletes. The 2 corporations may also collaborate on gross sales efforts surrounding the content material.
Twitch has steadily expanded its content material programming past video video games lately. In 2020, the corporate launched a devoted class for conventional sports activities content material which has included broadcasts and highlights of assorted competitions. The platform has additionally teamed up with the NFL prior to now to characteristic in style streamers comparable to Tyler “Ninja” Blevins offering commentary throughout Thursday Night time Soccer video games.
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