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Pokémon’s 25th anniversary celebration continues with as we speak’s launch of iconic recording artist Katy Perry’s new single and video, “Electrical.” Katy, whose love for all issues Pokémon dates again to childhood, when she performed the unique video video games on her Sport Boy, created the monitor particularly for “Pokémon 25: The Album,” which can be launched this fall by Common Music Group’s Capitol Information. “There’s no motive that this life can’t be electrical,” sings Katy within the anthemic monitor, which celebrates the enjoyment inherent in pursuing a dream, buoyed by the love and assist of associates. Katy’s collaborators on the track embody The Monsters & Strangerz and Jon Bellion – who teamed up along with her on “Daisies,” a track from her new album, Smile – and Bruce Wiegner. Hearken to “Electrical” right here: http://katy.to/electricPR/.
The official video for “Electrical” – helmed by Carlos Lopez Estrada, who directed the Disney function movie Raya and the Final Dragon – obtained a YouTube Premiere with a fan watch social gathering earlier as we speak. The clip follows Katy and Pikachu as they take trip to take pleasure in nature and replicate on how they’ve developed through the years. After a day of exploring, the pair cease at a lighthouse to meditate. Falling right into a reverie, they’re taken again in time to the earliest days of Katy’s profession. Due to encouragement from her pal Pichu, Katy goes from busking at a farmer’s market to her first membership efficiency. View the video, which was shot in Hawaii, right here: http://katy.to/electricvidPR.
“Once I visited the Pokémon Café whereas touring Japan, I acquired so nostalgic. It took me again to my junior excessive years. So after I acquired the decision to be part of the twenty fifth anniversary celebration alongside Publish Malone and J Balvin, I used to be elated,” says Katy Perry. “The track’s themes – resilience, igniting your interior mild – have guided my life and likewise parallel Pokémon’s story and characters. Pikachu is the developed type of Pichu, so within the video, you see the youthful model of me with Pichu and myself within the current day with Pikachu. We each evolve, but retain a way of playfulness.”
“Katy Perry has created a vibrant anthem to assist us rejoice 25 years of Pokémon with ‘Electrical,’ an incredible track about recognizing one’s personal journeys and evolving,” stated Colin Palmer, vice chairman of promoting, The Pokémon Firm Worldwide. “We additionally hope followers world wide take pleasure in seeing Pikachu staff up with Katy within the music video for ‘Electrical,’ which is an excellent visible accompaniment to the inspirational track.”
A playful “Electrical”-themed merchandise assortment was additionally unveiled as we speak. Discover the choices of the restricted version line right here: http://katy.to/electricmerchPR . It’s all a part of P25 Music, an enormous, yearlong music marketing campaign from The Pokémon Firm Worldwide in partnership with Common Music Group. Followers can sustain with the most recent information for P25 Music and extra celebrations throughout the franchise on Pokémon’s twenty fifth anniversary web site at Pokemon.com/25. The upcoming P25 Music compilation album could be pre-saved at https://CapitolRecords.lnk.to/saveP25PR/.
Pokémon and music followers are invited to affix the dialog on-line with @Pokemon and #Pokemon25.
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