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Chinese language esports group JingDong Gaming (JDG), the esports division of Chinese language e-commerce big Jing Dong, introduced a rebranding, together with a brand new brand, at its fourth anniversary occasion hosted in Shanghai.
Based on Enni Xiao, vice chairman of the advertising division of Jing Dong, the rebrand features a new crew brand, model brand, and an official “cheering gesture.” The that means of the brand new brand and the cheering gesture interprets to “no concern.”
“Sooner or later, JDG may also collaborate with some comedian IPs to create co-branded merchandise,” Xiao mentioned.
As well as, JDG additionally formally introduced its plan to have a League of Legends Professional League (LPL) house venue within the Beijing Financial-Technological Growth Space (BDA). The plan was first introduced by the Beijing Municipality at its “Esports Beijing 2021” press convention final week. Other than having a house venue, JDG may also headquarter its places of work and gamers’ dwelling house in BDA, alongside the headquarters of its dad or mum firm Jing Dong. As one of many greatest e-commerce corporations in China, Jing Dong has greater than 50,000 staff working at its headquarters.
Within the LPL, JDG was top-of-the-line performing Chinese language groups in 2020. The crew gained the LPL Spring Cut up Last, and was one of many prime eight groups in final 12 months’s League of Legends World Championship. The group at the moment has 15 sponsors, together with SONY, DouYu, Razer, Jing Dong, Samsung, and Intel, amongst others.
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