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Craig Santicchia has left London-based esports group Fnatic to launch his personal firm referred to as Wolfpad Gaming Ltd. Santicchia spent almost three and a half years at Fnatic as its companion growth director, the place he labored with such manufacturers as Monster Vitality, OnePlus, BMW, AMD, Ben & Jerry’s, Gucci, UNICEF, AB InBev, Parimatch, and extra.
The London-based esports and gaming company will give attention to serving to manufacturers construct relationships that create experiences within the “metaverse of gaming and esports” that transcend “standardized activations and static property.”
“We dwell in a world the place you possibly can reply emails in area,” Santicchia wrote in a social media submit asserting his new firm. “So why recreate the constraints of the bodily world inside the digital one? That is the untapped potential of gaming and esports.”
Santicchia has greater than 9 years of expertise working with corporations to safe partnerships and sponsorships at corporations equivalent to Innovation Enterprise, Soccerex, and Cognitive Community Options.
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