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PlayStation is usually fairly savvy in the case of high-profile style collaborations, however this newest partnership with luxurious label Balenciaga, consisting of a t-shirt and hoodie that each price greater than an precise PlayStation 5, is dumb.
Whereas luxurious labels dipping their toes into this common tradition/streetwear stuff is nothing new, the extraordinary costs being charged right here—$675 for the shirts and an unimaginable $875 for the hoodie—are gross. I do know that’s the purpose. I do know the entire motive Sony even signed this deal is to allow them to see headlines just like the one I wrote above and revel within the press.
However wonderful, if I’m taking the bait, how about this: there may be such a factor as dangerous press, and in a time when PlayStation followers are nonetheless having bother shopping for a console, whereas on the similar time dwelling via a worldwide pandemic and ever-widening revenue equality, possibly teaming up with a luxurious style label to cost $675 for a shirt that appears like one thing Finest Purchase workers needed to put on on launch evening isn’t the most effective look.
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