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North American organisation Dignitas has introduced a naming rights partnership with digital financial institution QNTMPAY.
Because of the four-year deal, Dignitas’s League of Legends Championship Sequence (LCS) group can be renamed Dignitas QNTMPAY.
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Furthermore, the organisation’s League of Legends academy group will develop into DIG QNTM Academy.
That is the primary naming rights partnership for an LCS group for the reason that competitors was franchised in 2018.
Michael Prindiville, CEO of New Meta Leisure, Inc. and Dignitas, commented: “Dignitas and QNTMPAY share the identical motivation for innovation and expertise, making our partnership the right pairing to raise our League of Legends groups.
“It’s our honour to welcome QNTMPAY, a financial institution constructed for the folks, into our organisation which goals to be the group that fights for and represents all.”
Alongside changing into Dignitas’s official digital banking associate, QNTMPAY’s brand may even be prominently featured on the organisation’s LCS and Academy participant jerseys. In response to the discharge, every group’s esports athletes may even be featured in quite a lot of content material and activations.
Adam Pearsall, Founding father of QNTMPAY, added: “We’re excited to construct a significant relationship with Dignitas and the esports group nearing half a billion followers globally.
“QNTMPAY is a digital financial institution constructed for experiences, and this partnership with Dignitas permits us to supply our prospects these which can be world-class. We stay up for launching our providing this summer time, setting the benchmark for the way forward for esports and digital banking.”
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2021 has already been a busy 12 months for Dignitas. The organisation has rebranded, secured a partnership with IPA model Voodoo Ranger, and is presenting an all-women’s VALORANT event.
Dignitas QNTMPAY is ready to compete within the LCS Summer season Cut up, which can begin on June 4th.
Esports Insider says: This can undoubtedly be a profitable deal for Dignitas. It’s fascinating to see naming rights partnerships beginning to achieve plenty of traction inside esports, nevertheless, it’ll definitely get QNTMPAY recognised throughout the esports group. Equally to The Common NRG, this title will take slightly getting used to.
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