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North American esports organisation Rogue has introduced it has renewed its partnership with automobile producer Kia Motors.
The renewal will see the 2 events proceed collaborating on a spread of content material that may assist Kia’s ‘Motion that evokes’ model narrative.
RELATED: Rogue picks up Kia Motors partnership for LEC crew
The preliminary settlement was unveiled in April 2020, when Rogue’s LEC roster joined forces with Kia to create a spread of video content material involving its gamers. As a part of the renewed partnership, the brand new content material is alleged to ‘spotlight Rogue’s distinctive participant personalities by means of impressed storytelling’.
Michael Khoo, Head of Model Expertise at Kia Motors, spoke on the deal in a launch: “Rogue has already confirmed that they go above and past relating to creating distinctive and extremely partaking content material with genuine model integration, and we look ahead to stunning and entertaining esports followers as soon as once more in 2021.”
With this renewed partnership, Rogue has a number of companions on its roster, together with HyperX, the academic basis Discover Your Grind, and others by means of its mother or father firm ReKTGlobal.
RELATED: Peak efficiency in esports: Why Rogue and MAD Lions are embracing mindfulness
Anna Baumann, Govt Vice President of Esports at ReKTGlobal, additionally commented: “We’re thrilled to showcase our distinctive esports model in a joint marketing campaign with Kia. We each consider in innovation and inspiration because the driving pressure to be the most effective. We can’t wait to dive deeper into the tales of our esports athletes, which we hope will encourage all esports lovers.”
Esports Insider says: Contemplating the success of Rogue and Kia’s preliminary collaboration in 2020, it’s no shock to see the 2 events proceed their partnership into 2021. Automotive esports partnerships have turn out to be extra widespread in recent times, and Kia has been energetic within the area for fairly a while.
Signal as much as our ESI Dispatch Publication
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