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The League of Legends Circuit Oceania (LCO) will now function beneath the identify DoorDash LCO as a part of a brand new naming rights partnership between the Australia-based League of Legends league and DoorDash. The model may also be integrated into a number of broadcast segments and built-in into LCO social media channels.
The LCO is a three way partnership between ESL Gaming Australia and Guinevere capital. It emerged this 12 months within the wake of Riot Video games terminating the area’s earlier professional league, the OPL.
There was a big uptick in naming rights offers throughout esports groups in latest weeks, however naming rights for an expert league are extraordinarily uncommon within the trade.
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