Natus Vincere unveils PUMA as latest partner

Ukrainian esports organisation Natus Vincere (NAVI) has introduced a partnership with world sportswear model PUMA. 

The three-year partnership will see the PUMA develop into the organisation’s technical accomplice.

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As a technical accomplice, PUMA will help within the design of a brand-new jersey for NAVI and its followers. The jersey will go on sale by the organisation’s web site in addition to PUMA’s web site alongside its current vary of sportswear.

Oleksandr ‘nervo-‘ Pavlenko, Chief Advertising and marketing Officer at Natus Vincere, commented on the deal in a launch: “In esports, it’s arduous to seek out somebody who has by no means heard of NAVI. Likewise in sports activities, PUMA is among the most useful and recognisable manufacturers. Lengthy historical past and daring choices that have been forward of their time and led to developments in our respective disciplines join us.

“PUMA’s mission is to be the quickest sports activities model on the earth. Unsurprisingly, our plans coincide. There isn’t a different approach to sustain with the quickly creating esports world than to be the quickest.”

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PUMA is NAVI’s eighth accomplice, becoming a member of the likes of Monster Power, Logitech G, on-line betting platform GG.Wager, and gaming chair producer AndaSeat.

Vladimir Gorobets, CEO at PUMA Russia and Ukraine, added: “All through our historical past, PUMA has been creating outfits for one of the best groups and athletes on the earth. We’re glad to develop into a technical accomplice of NAVI and thus safe our place in esports. We consider within the staff’s potential and want success and victories to the gamers and their followers.”

Esports Insider says: In latest months PUMA has delved deeper into the esports trade with offers of the same nature. For the organisation, becoming a member of forces with the sportswear model is one more big addition to its already spectacular partnership roster.

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