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In the course of the Tencent Esports International Summit, Leo Liao, advertising director of Tencent Interactive Leisure Group and president of Peace Elite League (PEL), detailed the corporate’s Peacekeeper Elite esports plans for China on the principle stage.
Within the Tencent Esports ecosystem, League of Legends, Honor of Kings, and Peacekeeper Elite are three of the corporate’s main esports titles that even have franchise leagues, however Peacekeeper Elite is the one non-MOBA cell title. “PEL is exclusive, we lack the expertise of internet hosting conventional [franchise] esports competitors as a reference, and we try new methods at each step,” mentioned Liao.
Firstly of his presentation, Liao showcased the enterprise achievement of PEL, China’s high Peacekeeper Elite competitors. The competitors at the moment has eight sponsors, together with OPPO, Warhorse, Buick, Snapdragon, JingDong Esports, dairy model Suansuanru, and chewing gum Stride. As well as, it has damaged 13B in viewership for esports content material in H1 2021, seeing a 100% enhance from final 12 months. Within the participant switch market, Peacekeeper Elite participant Mi “Cheng C” Jiacheng was signed for ￥12M RMB ($1.85M USD) by LGD Gaming. The switch worth turned the brand new file within the sport’s historical past.
For the worldwide occasion Peacekeeper Elite World Championship (PEC), Liao famous that the competitors will likely be hosted in Shanghai Mercedes-Benz Area on July 31. Liao identified that every area will solely have one group to compete in PEC. As well as, PEC will characteristic a ￥12M ($1.85M) whole prize pool, together with ￥5M ($770K) because the lion’s share, and ￥2M ($310K) “elimination prize cash” for groups that carry out aggressive gameplay and get rid of opponents through the Battle Royale matches.
Liao additionally emphasised that the ecosystem may even deal with the grassroots, as the corporate will host competitions in a number of Chinese language cities and universities for college kids. From Aug.14-15, Tencent will host the Peacekeeper Elite Metropolis Championship in Qingdao.
Lastly, Liao revealed that Tencent will host the Peacekeeper Elite Streamer Invitational (PSI) in Wuzhen, China, on July 18. Over 400 high streamers throughout Asia will likely be invited to the occasion. Wuzhen is notable in China as a result of it has been the everlasting host of the annual World Worldwide Convention since 2014. Liao additionally mentioned that extra esports plans will likely be introduced throughout PEC on July 31.
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