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Esports merchandising firm We Are Nations has joined Esports Trend Week and can participate within the occasion’s pilot version scheduled to begin later this yr.
Esports Trend Week plans to supply manufacturers that produce clothes within the esports trade with a stage to current their latest collections. The occasion’s organisers, Esports Trend Group, purpose to make Esports Trend Week the worldwide hub for esports trend.
RELATED: Esports Trend Group launches and unveils Esports Trend Week
We Are Nations turns into the second agency to announce its participation in Esports Trend Week, with influencer attire agency H4X doing so earlier this month.
Based in 2016, We Are Nations specialises in gamer attire and esports merchandise. All through the final 5 years, the corporate has partnered with esports organisations comparable to G2 Esports, Virtus.professional, ENCE, Astralis, and EXCEL.
Warren Fish, Esports Trend Group’s Co-founder, commented: “We Are Nations have a particularly wealthy and in-depth historical past within the IP & merchandising world, and as our esports trend subculture has began to kind, they share the identical imaginative and prescient for our trade.
“Over time, they’ve allowed a plethora of probably the most distinguished esports groups on the planet to have their very own footing in attire, and so they have been a driving pressure within the manufacturing and distribution of esports merchandising.”
The announcement additionally particulars that We Are Nations will maintain two seats on the Esports Trend Council.
RELATED: How We Are Nations is augmenting esports merchandise distribution
Alex Romer, CEO at We Are Nations, added: “The institution of Esports Trend Week will carry collectively many optimistic but totally different views and pursuits concerning esports and its function throughout the trend trade. Esports trend has the potential to turn out to be one of many future leaders within the cultural stakes.”
Esports Insider says: Having We Are Nations on board for the inaugural Esports Trend Week is a big announcement for Esports Trend Group. It’ll be attention-grabbing to see if any non-endemic trend manufacturers additionally look to be concerned within the occasion or whether or not Esports Trend Week shall be strictly tailor-made in direction of esports-first manufacturers.
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