Dignitas announces NYX Professional Makeup partnership

North American esports organisation Dignitas has introduced NYX Skilled Make-up as its official magnificence companion. 

The collaboration will see the cosmetics model construct customized product placement integrations inside Dignitas’s Verizon 5G Gaming Middle in Los Angeles and its Headquarters in New York Metropolis. 

RELATED: Saweetie joins forces with Gen.G to host academic workshops

NYX Skilled Make-up branding may also seem on the aggressive jerseys of its Dignitas Girls’s VALORANT and CS:GO groups, in addition to on the jerseys of choose Dignitas content material creators. 

Heather Garozzo, Vice President of Expertise at Dignitas, spoke on the partnership in a launch: “Now greater than ever, gaming and esports are simply as a lot an area for girls as they’re for males; this partnership with NYX Skilled Make-up acknowledges that new panorama. 

“We’re proud to welcome a model that shares the identical imaginative and prescient for inclusivity, freedom of expression, and sense of neighborhood that’s shared by our skilled players and content material creators. This partnership not solely celebrates Dignitas’s superb influencers however is a nod to all the ladies players which have lengthy waited for a trend and make-up model to acknowledge their ardour for gaming.”

As part of the deal, the make-up model may also introduce content material and experiential initiatives by way of Dignitas’s Girls players initiative Raidiant. These occasions will embody charity activations, esports tournaments, stay make-up tutorials and manufacturing of content material that includes Dignitas’s girls’s esports groups utilizing NYX merchandise.

Furthermore, Dignitas’s influencers will create branded broadcasts, take part in palette swap movies with recognized make-up artists and combine NYX merchandise and giveaways into their communities.

RELATED: Dignitas pronounces LCS naming rights cope with QNTMPAY

Yann Joffredo, International Model President of NYX Skilled Make-up, added: “We’re thrilled to companion with Dignitas, who’re equally as obsessed with championing inclusivity and underrepresented teams. 

“This partnership permits us to push the boundaries inside leisure and gaming as we have a good time girls players inside our international communities. We sit up for the way forward for NYX Skilled Make-up and Dignitas as we proceed to evolve collectively.”

Moreover, NYX Skilled Make-up will help Dignitas’s upcoming all-women’s VALORANT event Verizon VCT Sport Changers by awarding the very best gamers of every collection and rewarding all 40 gamers taking part within the event’s essential occasion with its make-up merchandise. 

Esports Insider says: The deal follows Dignitas’s and NYX Skilled Make-up’s earlier collaboration for an Animal Crossing New Horizon activation in September 2020, which signifies the demand for such collaborations. This transfer solely is smart, notably when contemplating Dignitas’s funding in growing girls’s esports. 

Learn The Esports Journal