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Esports group Dignitas has secured a partnership with NYX Skilled Make-up to function the crew’s official magnificence accomplice. The deal marks the primary official esports partnership for NYX, which can deal with Dignitas’ ladies’s esports groups and streamers in addition to its ladies’s gaming initiative Radiant.
Product placement integrations shall be integrated into Dignitas’ Verizon 5G Gaming Heart in Los Angeles in addition to its New York headquarters. The corporate’s emblem will even seem on the jerseys of Dignitas’ womens first individual shooter groups in addition to choose content material creators.
Dignitas and NYX beforehand collaborated on an activation associated to the model’s Animal Crossing cosmetics line.
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