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Ohio-based esports startup eFuse has promoted Halina Malik to turn out to be the corporate’s new Director of Content material.
Malik will steer the content material technique of eFuse, a platform that helps gamers construct digital portfolios to community and discover alternatives inside the business. Malik was beforehand eFuse’s Advertising and Partnerships Supervisor, a job she solely held for 3 months.
RELATED: eFuse raises $6M from buyers together with professional athletes
Halina Malik famous in a LinkedIn put up: ” eFuse has given me the platform to have the ability to create content material round a number of the largest titles, occasions, influencers, and schools within the gaming business. Collectively we now have a number of the greatest relationships in gaming, so let’s go be the very best storytellers.”
Previous to eFuse, Malik labored at basketball membership Cleveland Cavaliers as Supervisor of Content material and Advertising. Previous to that, she labored as a CMO for an enormous knowledge startup Pnda LLC and performed skilled Name of Responsibility within the Feminine Professional League.
RELATED: Hitmarker recruits social platform eFuse for partnership
Launched in early 2020, the platform has already secured $6m in enterprise capital funding. In March 2020, eFuse additionally introduced a partnership with esports job platform Hitmarker.
Esports Insider says: Halina’s expertise with top-tier sports activities organisations will undoubtedly assist eFuse develop their partnerships and scale. Furthermore, having a background in esports actually isn’t one thing to disregard both.
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