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Movie star Esports, a UK-based enterprise that organised gaming tournaments that includes celebrities, has entered liquidation.
This implies the corporate is closing down and its property are being bought with a view to pay those that it owes cash to.
Movie star Esports was based in March 2020 by Leo Skagerlind, an entrepreneur who was beforehand the PA for investor and former Dragon’s Den panellist Richard Farleigh.
Leo, who has been concerned in different companies together with dwelling care agency Entry Care and a pair of Levels of Separation, which connects companies and traders, introduced Richard Farleigh on board as chairman of Movie star Esports.
The Famous person League was billed as a franchise-like league that had slots for sponsors to purchase into and have their very own groups participating. It attracted huge companions together with Yodel, Now TV, Grenade, Primark and Enhance. Staff possession slots price £300,000.
Final yr, Movie star Esports held the NHS Charities Collectively Cup, a star gaming event that hoped to lift £10m (with the ‘final aim’ being £100m) for the NHS.
The charity event attracted a number of celebrities, together with John Terry, Ben Stokes, Joe Root, Joleon Lescott, Leah Williamson, Ben Shephard, Chris Kamara, Paddy McGuinness and others participating, and secured the likes of Lynx Gaming and BP as sponsors.
Movie star Esports claimed it raised £500,000 for NHS Charities Collectively.
Nevertheless, a spokesperson for NHS Charities Collectively advised Esports Information UK: “The fundraising web page for the initiative exhibits it raised £16,500 for our attraction and we’re liaising with the organisers to finalise that donation.
“We’re at all times grateful for donations which assist us to proceed to assist NHS sufferers and workers throughout the UK on the most difficult time within the historical past of the NHS.”
Esports Information UK understands a number of the celebrities acquired a brand new PS4 and the hosts acquired a Hyper X broadcast mic for participating. And for Movie star Esports’ 2021 initiative, the Famous person League, Leo mentioned these participating would get to maintain all of the tools together with Sony headsets, cell phones and clothes.
The Famous person League was billed as a franchise-like league that had slots for sponsors to purchase into and have their very own celeb groups participating.
Movie star Esports initially promised a £1m prize fund (with every participant taking dwelling their share of the pot), seven episodes and eight branded groups for the league, with one fan and two celebrities in every crew, and mentioned the event would increase the profile of psychological well being consciousness by selling the CALM charity.
Movie star Esports claimed to these shopping for in to the league that esports is a booming $160bn trade, nonetheless this determine appears to centered on the worldwide video video games market (which incorporates console and sport gross sales). This yr’s Newzoo esports figures state that world esports-specific revenues will develop to only over $1bn in 2021.
The corporate additionally claimed its NHS Charities Collectively Cup acquired greater than 2m video views.
Movie star Esports supplied headline companion rights for £1m, crew possession for £300,000 and different companions to become involved for £50,000 every.
The Famous person League attracted huge companions together with Yodel, Now TV, Grenade, Primark and Enhance, which had their very own esports-style crew names.
The six groups that finally took half within the Famous person League included the Now Ninjas, CES Gorillas, Primark Legends, Grenade Squadron, Falcons and Beast Mode On crew.
Celebrities concerned within the event included Jimmy Carr, Joel Dommett, Nas Majeed, Chris Hughes, Kem Cetinay, Bayo Akinfenwa, Jack Bean, James McVey, Shaughna Phillips, Tony Bellew, Chris Hughes, Jordan Banjo and Perri Kiely of Variety, Eman SV2 and Chelcee Grimes. Tom Deacon was on board as host for the occasion.
The Movie star Esports social pages – which amassed a couple of thousand followers – haven’t been up to date since late Might. The latest video on the Movie star Esports YouTube channel was revealed on June 4th 2021, that includes highlights from episode one of many Famous person League, which was filmed on the Pink Bull Gaming Sphere in London and noticed celebrities taking part in Dust 5 towards one another. The second episode was attributable to air in late June, however hasn’t materialised. The Movie star Esports web site additionally went down earlier this month.
“We’re at all times grateful for donations which assist us to proceed to assist NHS sufferers and workers throughout the UK on the most difficult time within the historical past of the NHS.”
NHS Charities Collectively
Leo Skagerlind beforehand admitted he was “an entire outsider” to esports, however got here up with the concept of celebrities gaming towards each other whereas taking part in FIFA along with his son at the beginning of lockdown.
“I’m by no means nervous about getting into a brand new sector,” he advised Actual Enterprise. “I had the privilege to work for ex Dragons’ Den decide, Richard Farleigh, for quite a few years, and he taught me about confidence and tips on how to enter new and increasing markets.
“My different half is on the NHS frontline, so I see the wonderful work they’re doing and the challenges they face every single day. This [NHS Charities Together Cup] event is my little bit to attempt to assist her, her colleagues and the NHS.”
Leo beforehand mentioned he had plans to ‘diversify into different esports together with Wii Tennis or golf’, and advised Esports Insider he hoped that Movie star Esports would enhance the recognition of esports.
Esports Information UK has acquired different details about Movie star Esports and Leo Skagerlind, and is trying to confirm this. When you’ve got any extra data on the matter, please contact us on social media.
We now have reached out to Leo Skagerlind for remark and can replace this text if we hear again.
Dom is an award-winning author who graduated from Bournemouth College with a 2:1 diploma in Multi-Media Journalism in 2007.
A eager League of Legends and World of Warcraft participant, he has written for a spread of publications together with GamesTM, Nintendo Official Journal, trade publication MCV in addition to Riot Video games and others. He labored as head of content material for the British Esports Affiliation up till February 2021, when he stepped again to work full-time on Esports Information UK and as an esports marketing consultant serving to manufacturers and companies higher perceive the trade.
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