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Movie star Esports has gone into liquidation, months after securing partnership offers with the likes of Grenade, Primark and NOW, amongst others.
The corporate, based by Leo Skagerlind, was launched in March 2020 and seemed to attraction to a wider viewers with esports by utilizing celebrities to participate in tournaments. In January 2021, Movie star Esports secured investment from former Dragons Den panellist Richard Farleigh.
RELATED: The small print behind Movie star Esports’ CES Famous person League
Nonetheless, after one episode of the CES Famous person League, Movie star Esports is closing down. In consequence, all belongings of the corporate are actually being bought to repay those that the agency owes cash to.
Esports Insider spoke to Movie star Esports’s founder in March 2021 following the launch of the CES Famous person League. He described the competitors as a complementary element to the esports pyramid.
Following the interview, the corporate introduced partnerships with NOW, Primark, and Grenade. The trio all secured celebrity-led esports groups. Furthermore, Movie star Esports struck offers with Increase Gaming and Yodel.
Esports Information UK, who first reported on the story, acknowledged that Movie star Esports priced its headline companion rights at £1m, with staff possession charges costing £300,000.
Among the celebrities concerned within the competitors included UK dance group Variety, skilled footballer Chelcee Grimes, Jimmy Carr, Love Island star Kem Cetinay, and Joel Dommett.
RELATED: McLaren Racing unveils esports facility in UK
Previous to the CES Famous person League, Movie star Esports additionally hosted the NHS Charities Collectively Cup, which featured the likes of John Terry, Ben Stokes, Joleon Lescott, Chris Kamara, and Paddy McGuinness. The corporate claimed to have raised over £500,000 for NHS Charities Collectively.
Nevertheless, in line with Esports Information UK’s article, Movie star Esports solely raised £16,500 when the media firm spoke to NHS Charities Collectively.
Esports Insider has reached out to Movie star Esports for a remark.
Esports Insider says: Regardless of gaining a large number of extremely respected sponsors and celebrities, Movie star Esports is an instance of how tough it’s to ascertain a distinct segment product throughout the sector. In principle, the considered having celebrity-driven esports competitions to draw a mainstream viewers looks as if a sensible transfer. Nevertheless, evidently executing that plan proved tougher than anticipated and the corporate has shut down in consequence.
ESI’s 2021 Occasions Calendar
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