100 Thieves announces Lexus partnership

North American esports organisation 100 Thieves has introduced a partnership with luxurious automotive marque Lexus 

On account of the partnership, the 100 Thieves Content material Home will probably be renamed the Lexus Content material Home. Furthermore, Lexus has been named the organisation’s luxurious automotive associate.

RELATED: 100 Thieves collaborates with Money App to launch Money Card

Alongside the change of identify, each events will collaborate on a spread of content material developed by 100 Thieves content material creators Rachell ‘Valkyrae’ Hofstetter and Leslie ‘Fuslie’ Fu. Each Valkyrae and Fuslie have additionally turn out to be Lexus ambassadors on account of the partnership. 

Vinay Shahani, Vice President of Advertising and marketing at Lexus, spoke on the partnership in a launch: “Lexus sees an genuine connection between automobiles, tradition and premium way of life. We’re thrilled to have discovered a like-minded associate in 100 Thieves.

“By way of our collaboration, our aim will probably be to shock and delight the 100 Thieves group with modern content material and elevated experiences developed uniquely for them.” 

RELATED: 100 Thieves secures Actually Arduous Seltzer and Twisted Tea Arduous Iced Tea partnerships

100 Thieves has continued to increase its business portfolio in 2021. The organisation has secured offers with AT&T, PepsiCo’s Rockstar vitality drink model, Actually Arduous Seltzer, Twisted Tea Arduous Iced Tea, and Money App, amongst others.

Matthew ‘Nadeshot’ Haag, Founder and CEO of 100 Thieves, added: “We’re so excited to associate with such a legendary and premium model reminiscent of Lexus. Each of our manufacturers concentrate on high quality
and innovation inside every of our industries. We’re so excited to indicate our followers our new set of
wheels and all of the superb content material to come back out of the content material home.”

Esports Insider says: 100 Thieves has turn out to be some of the recognisable manufacturers within the esports and way of life sectors. As such, it’s no shock to see a spread of non-endemic manufacturers collaborate with the organisation to be able to attraction to a brand new demographic. 

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