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Multinational esports organisation Gen.G has introduced a worldwide growth of its partnership with world sportswear model PUMA.
As part of the deal, PUMA will turn into the official jersey accomplice of Gen.G’s professional groups and creators, this consists of Gen.G’s VALORANT gamers and creators in North America. The unique partnership solely included the organisation’s South Korean actions.
RELATED: Natus Vincere unveils PUMA as newest accomplice
Gina Chung Lee, Chief Advertising and marketing Officer of Gen.G, spoke on the announcement in a launch: “During the last yr, Puma has been an unimaginable model accomplice.
“We’re thrilled to develop globally. From their help of our professional groups to their partnership in initiatives like our Gen.G Basis, we’re proud to proceed the story with our creators and groups in North America. Trying ahead to chill merchandise moments!”
The partnership was initially established in June 2020, when each corporations launched jerseys for Gen.G’s PUBG and League of Legends groups, each of that are primarily based in Seoul, Korea. In October 2020, one other limited-edition jersey for the 2020 League of Legends World Championship was revealed.
Furthermore, Gen.G introduced the opening of the applying course of for its second annual Gen.G Basis scholarship, with PUMA signed on as a accomplice.
RELATED: EVOS Esports unveils PUMA collaboration
The organisation lately introduced a number of strategic partnerships with the likes of footwear model Crocs, All-female VALORANT neighborhood Galorants, and Japanese Michigan College.
Esports Insider says: PUMA’s latest partnership offers with Natus Vincere and EVOS Esports suggest that the model continues to delve deeper into the esports trade. Due to this fact, renewing already present collaborations of comparable nature make sense for the corporate. For Gen.G, the growth of relations with such a robust accomplice is actually a handy enhance.
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