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UK esports organisation Semper Fortis has rebranded its Rocket League aspect High Blokes to ‘SMPR’, a brand new moniker that goals to deliver the crew nearer to its possession.
The SMPR model will function the official arm for Semper Fortis Esports, with all its groups adopting and taking part in below this id sooner or later.
It comes after a profitable RLCS season for the UK Rocket League crew, which positioned Third-4th within the RLCS European Championship. They’re ranked third in Europe and sixth globally.
The aspect just lately determined to kick UK participant Jack ‘FlamE’ Pearton and are but to announce their third participant.
“Our newly outlined id is an announcement of intent throughout our groups: we’re not simply right here for time, we’re right here to take over. Finally, the flexibility of this new model additionally permits us to create a extra inclusive look to our groups as we develop and look to dominate the house.”
Kevin Soltani, Semper Fortis Esports
Kevin Soltani, CEO of Semper Fortis Esports, commented: “The identify SMPR esports, abbreviated from Semper, offers our groups a brand new id which is to outline ourselves as ‘all the time esports’.
“Our newly outlined id is an announcement of intent throughout our groups: we’re not simply right here for time, we’re right here to take over. Finally, the flexibility of this new model additionally permits us to create a extra inclusive look to our groups as we develop and look to dominate the house.”
Based mostly in Sheffield, Semper Fortis Esports payments itself as a ‘multi-operational esports organisation specializing in establishing esports groups, forming model and expertise partnerships, and offering business-to-business advisory providers’.

Semper Fortis acquired the High Blokes crew in March this yr, anonymously backing the crew below their unique High Blokes identify, earlier than finally revealing the Semper Fortis model in April.
The organisation, based by Atari co-founder Nolan Bushnell and former Soccer League chairman Keith Harrison, just lately introduced British skilled footballers Dominic Calvert-Lewin and Harry Maguire as Semper Fortis model ambassadors.
In April, the organisation grew to become publicly listed on the Aquis Inventory Trade (AQSE) in London. The org raised roughly £2.5m in capital to pursue its organisation’s targets.
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