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French esports organisation Group Vitality has introduced a partnership with the French division of South Korean automobile model, Kia that may name consideration to a choice of new electrical autos.
This partnership joins Kia’s different long-term associations with the League of Legends European Championship (LEC) and North American Esports Group Rogue, and it will likely be launched with a digital marketing campaign designed to have fun the merchandise of every organisation.
RELATED: Rogue renews partnership with Kia Motors
The digital marketing campaign will likely be targeted on video content material collectively produced by the 2 organisations, and it’ll characteristic numerous Group Vitality athletes in addition to a choice of Kia electrical automobiles. The marketing campaign will likely be broadcast over a interval of three months, beginning on the finish of July.
Group Vitality President, Fabian Devide, mentioned: “We’re delighted to have arrange this collaboration with Kia France, a number one model within the electrification market and modern in its method. It’s nice to companion with Kia France to supply one thing distinctive for our followers.”
Kia France’s Head of Communications, Olivier Bouelharrag, additionally commented on the partnership: “Innovation and experience are key phrases of our respective industries, so creating this partnership was an apparent selection in view of this shared imaginative and prescient. Esports is now a significant sport self-discipline, so it’s important for us to attract inspiration from it to succeed in out to those athletes of a brand new world.”
RELATED: DAMWON Gaming companions with Kia Motors, renames to DWG KIA
Whereas this partnership is technically solely with Kia’s French Division, this partnership brings the South Korean firm’s variety of League of Legends esports partnerships as much as 4 total; their greatest being the possession of naming rights to present World Champions DAMWON Gaming Kia.
Nonetheless, the model has proven consistency in partnering with the European scene, now including Group Vitality to their two current LEC sponsorships. Automobile manufacturers have shortly turn into a typical sponsor within the scene, with BMW, Seat, Audi and extra all concerned.
Esports Insider says: Whereas that is Kia’s fourth League partnership, you will need to recognise that Kia France has taken the lead right here, with the French division of the corporate clearly making the most of the potential of sponsoring one of many nation’s greatest esports groups. With French esports on an upward trajectory, this appears the right time for a Vitality team-up.
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