[ad_1]
Canadian whisky model Crown Royal has teamed up with Columbia Information and NBA2K groups Hawks Talon and Detroit Pistons GT to launch a music and gaming sequence referred to as The Crown Crossover.
The present options Columbia Information artists Quinn XCII, Joey Bada$$, CHASE B and extra, taking part in NBA 2K in opposition to gaming influencers. Choose members of Hawks Talon and Detroit Pistons GT will focus on basketball and their newest tasks whereas sipping Crown Royal cocktails on-air.
RELATED: ESPL and Warner Music India debut ‘world’s first’ synchronised tune launch, esports event
Operating every Wednesday by the tip of August, The Crown Crossover is livestreamed and hosted on Crown Royal’s official Fb web page. Hosts embrace Jeff Eisenband and Phil Visu.
The gaming, music, and basketball sequence will function players iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle as they compete in opposition to musicians.
Crown Royal has expanded its present NBA partnership with the Detroit Pistons and Atlanta Hawks to incorporate their NBA2K affiliate groups. Per a launch, Crown Royal can be working with every staff to ‘interact with followers at this thrilling connection of gaming and esports’.
Nicky Heckles, Vice President of Crown Royal, mentioned: “Our partnership with Columbia Information, the Pistons GT and Hawks Talon for The Crown Crossover livestream is one other method for us to take our ardour and love for the sport of basketball and produce it on to our followers. This weekly expertise brings a few of the league’s brightest stars, skilled players and musicians collectively in a method we are able to’t assist however be enthusiastic about.”
The primary two episodes featured Columbia artist Quinn XCII. Followers will be capable to watch the ultimate 4 episodes with Joey Bada$$ and Chase B each Wednesday this month.
RELATED: MAD Lions inks partnership with Warner Music Spain
Hannah Satzke, Model Partnerships Columbia Information added: “Having the ability to deliver collectively music and gaming tradition into one program with our companions at Crown Royal is an genuine match. We’re excited to launch this sequence with Crown Royal and our unbelievable group of expertise.”
Esports Insider says: Esports and transmedia have gotten quick pals, as manufacturers discover distinctive methods to interact audiences throughout music, comics, vogue, and extra. Crown Royal’s partnership growth to incorporate NBA2K affiliate groups makes excellent sense, as does the team-up with Columbia Information. The music big joins rivals Common Information, Virgin EMI Information and others because the race to interact esports followers presses on.
Discover out extra about ESI Digital Summer season
[ad_2]
Source link
