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Rueil-Malmaison, 29 July 2021 – Main international esports group Staff Vitality is worked up to share it has partnered with Kia France. Impressed by esports since 2019, when it started its partnership with the League of Legends European Championship (LEC), Kia continues to be concerned on this exponentially rising business.
Attracting hundreds of thousands of gamers and spectators world wide, esports has grow to be an unmissable mixture of sport, way of life, and efficiency. Kia is intensifying its hyperlinks with esports and is partnering with Staff Vitality, the primary esports crew in France and residential to a number of the greatest esports gamers.
Staff Vitality is dwelling to the world’s greatest gamers competing throughout eight titles and is considered one of solely ten groups competing within the League of Legends European Championship (LEC). With greater than 24 million followers throughout social media, Staff Vitality is essentially the most profitable crew in France with an enormous international presence.
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Kia France and Staff Vitality are launching a novel pan-European digital marketing campaign to kick off the collaboration. Creation and innovation are the pillars of this marketing campaign, entitled Voyage to Inspiration, which will probably be broadcast on the social networks of Kia France and Staff Vitality from 29 July for a interval of three months.
For this marketing campaign, Kia France brings an revolutionary imaginative and prescient of its model orientation, its id, and its merchandise. In flip, Staff Vitality highlights its experience within the discipline of esports and digital know-how.
The marketing campaign will function Staff Vitality athletes and ambassadors in France and EV6, Kia’s new 100% electrical crossover, which gives a spread of as much as 510 km (WLTP mixed cycle) and will be recharged from 10% to 80% in simply 18 minutes, particularly 100 km of vary recovered in lower than 5 minutes.
Modern digital activations will probably be carried out all through the marketing campaign by video content material collectively produced by Kia France and Staff Vitality utilizing the brand new Kia model signature “Motion that evokes”.
A co-branded Kia x Vitality product embracing the Kia EV6’s design, efficiency, and know-how options, will seem through the marketing campaign.
“We’re delighted to have arrange this collaboration with Kia France, a number one model within the electrification market and revolutionary in its method. At Staff Vitality we pleasure ourselves on creating content material that goes past the normal and it’s nice to accomplice with Kia France to provide one thing distinctive for our followers,” says Fabien DEVIDE, President of Staff Vitality.
“Innovation and experience are the key phrases of our respective industries, so creating this partnership was an apparent selection in view of this shared imaginative and prescient. However past this orientation, the energy of our partnership lies in our creativity and our want to shock our audiences. Esports is now a serious sport self-discipline, so it’s important for us as a automobile model to affix this motion and to attract inspiration from it to achieve out to those athletes of a brand new world,” concludes Olivier BOUELHARRAG, Head of Communications at Kia France.
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