Global talent and entertainment agency UTA has appointed <\/span>Ander Nickell<\/strong> as its esports division\u2019s new Brand Partnerships Executive.<\/strong><\/span><\/p>\n According to the release, Nickell will focus on building innovative brand partnerships for the company\u2019s growing roster of esports athletes and content creators. He will be based in Los Angeles.<\/span><\/p>\n RELATED: <\/strong>Global talent agency UTA adds FaZe Clan to its list of clientele<\/span><\/p>\n Bringing over 15 years of experience, Nickell recently served as the Head of Global Partnerships at Activision, where he oversaw collaborations for titles such as Call of Duty, Warzone, Tony Hawk, and Crash Bandicoot.\u00a0<\/span><\/p>\n During his tenure, Nickell secured multi-year partnerships with global brands such as Pepsi, Sony, Comcast, Kellogg\u2019s, Nvidia and Papa John\u2019s.<\/span><\/p>\n Damon Lau, Head of Esports at UTA<\/strong> commented: \u201cAnder has a unique talent for establishing authentic connections at the intersection of gaming, entertainment and consumer brands.<\/span><\/p>\n \u201cHe has firsthand knowledge of the world\u2019s most prominent gaming franchises, and he is well-respected within the esports and marketing industries.\u201d<\/span><\/p>\n RELATED: <\/strong>United Talent Agency acquires Press X and Everyday Influencers<\/span><\/p>\n Prior to Activision, Nickell worked as a Director of Client Development at GMR Marketing. Moreover,\u00a0 he began his career at IMG.<\/span><\/p>\n Ander Nickell, Esports Brand Partnerships Executive<\/strong> commented on his new venture: \u201cI\u2019ve watched UTA build an unmatched roster of incredibly talented creators, and a team of the industry\u2019s top esports agents and executives.<\/span><\/p>\n \u201cI couldn\u2019t be more excited to help the division realize its ambitions in the space and it\u2019s clear to me that we have an unprecedented opportunity to partner brands with our clients, who represent the next generation of entertainment stars, in new and imaginative ways.\u201d<\/span><\/p>\n Esports Insider Says: UTA\u2019s esports division represents some of the most-followed talent in the gaming landscape, so to see them add a well-respected partnerships executive in the industry, comes as no surprise. Nickell will make a fine addition to the team.<\/strong><\/span><\/p>\n ESI Podcasts | Digest, Focus, Insight<\/span><\/span><\/p>\n<\/p><\/div>\n![\"\"](\"https:\/\/oddslifenetstorage.blob.core.windows.net\/esportsinsider\/2021\/04\/uta-300x225.png\")